Paid Blogging

I have read some blogs criticizing paid blogging. Personally, I don't see anything wrong with it. For me, it is a result of innovation. Entrepreneurs will always try to find ways to market their products or services. To do this, they need to at least introduce their products or services. Technology has played a key role to this. Blogging is a result of technology.

The Internet community is increasing and hence, the opportunity for business. How does it work? Business owners want to introduce their products or services to potential customers. To do this, their website need to become popular over the web. One measure of popularity is how they rank with search engines. Like for example when someone tries to google up Software Solutions, a particular Software Company's website gets on top of the list. To be on top of the list, this particular Software company's website must have many other sites pointing to it. To do this, they either pay site owners to place a link to their site, or just pay advertisers to do the job for them. How then, does blogging come into play?

First we have to define blog. What is a blog? Dictionary.com defines blog as "an online diary; a personal chronological log of thoughts published on a Web page". Basically, we get to become a writer similar to that of commentaries section of a newspaper. We get to voice out our different views about a particular topic. We get to become article writers in our own way. Everyone can blog as long as you have a website to use. When we write our opinion about something, we let our readers know tidbits about that something. When we write something about a product or service that we like or dislike, we introduce that product or service. Word of mouth is the best way of marketing. When we write something that contributes to the success of a particular business, wouldn't it be nice to have just a tiny share of it? Wouldn't it be great to get paid to blog?

Well how do we get paid for blogging? There are many ways. One of which is the popular google adsense. Another would be from an online service connecting bloggers and advertisers, from which an example would be Smorty. Smorty is a service connecting advertisers with bloggers. Advertisers can pay bloggers to write opinion posts with links back to the advertisers site. I haven't really had that much experience with Smorty, but from what I have seen, many have been satisfied with its services. Well this blogsite (as of this post) is less than four months old, but due to high page rank (I guess), it has been approved. This indicates that the workforce that they have are dedicated in monitoring aspiring paid bloggers. Another thing that I like most in engaging with Smorty is that I get to practice my Search Engine Optimization skills. It's not easy doing it but it's also not hard. Either way, Smorty has helped me gain knowledge and that's what is important for me. :D







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